Balayage & Lived-In Color
Trend
Soft, dimensional blends designed to grow out beautifully—customized to your tone, depth, and schedule.
About Russel
Technique first. NYC confidence always.
With over 20 years experience in the beauty industry, I am dedicated hair professional specializing in customized color services. As a Wella-certified colorist, I bring advanced education, precision, and artistry to every appointment. I specialized in blondes, reds, and brunettes, creating dimensional, long-lasting color white maintaining the health and integrity of the hair. Each service is thoughtfully tailored to enhance my clients' natural beauty and lifestyle, delivering results that are both sophisticated and effortless.
Blonde transformations
Major Blonde Transformations
Big changes done with clean technique and controlled results.
Box-Dye Correction & Recovery
Corrective color built to protect hair integrity.
Timeless Highlighting
Classic brightness that looks natural and never overdone.
Bond Repair & Strength Support
Treatment-focused services that keep hair strong through change.
Services
Luxury hair that fits your real life—clean, confident, and NYC-ready.
Precision Cut & Styling
Clean
Modern shape, face framing, and polished finishing—designed to look great today and even better as it grows out.
Custom Color & Gloss
Toned
Personalized color placement and glossing for richer tone, extra shine, and a premium finish.
Natural Hair Extensions
Undetectable
Length and volume that blends seamlessly—lightweight, comfortable, and completely natural-looking.
Client Reviews
Real experiences from clients at Davida Salon NYC.
“I’ve been going to Davida Salon on the Upper East Side for
almost 2 years, and I followed Russel to the new Union Square
location — and all I can say is HOLY GLAM! This place is
absolutely gorgeous. I genuinely felt like I was getting my hair
done for a movie. It’s giving full Hollywood glam vibes and is
just stunning.
Highly recommend for anyone looking for a new salon (or thinking
about making a switch!). The prices are very reasonable, the
team is super friendly, and the whole experience is 10/10.”
“I absolutely love this salon — and even more so, its owner,
Russel! He leads a talented, top-notch team of stylists who
consistently deliver exceptional results. Russel is truly a
color guru; he understands both the art (and science) of
creating beautiful, remarkable hair.
I highly recommend this salon to anyone seeking top-tier hair
care paired with the highest level of customer service. Book an
appointment ASAP — you won’t regret it! ❤️”
“I came to Russel five years ago with virgin hair. He advised
on the best journey to start adding some blond in without
damaging my natural curls or messing with my natural root color.
Needless to say, because of his attention to detail and his care
towards my concerns I’ve never been to anyone else. I recently
decided to go darker brown while expressing that I may want to
go blonde again, and he guided me through that as well. I am
sooooo happy to have found him and to have entrusted him with my
hair visions.
Not only is he the best but the service of the salon over all is
top tier. Everyone is super attentive. Their locations are
gorgeous and relaxing. I love ittttt!”
FAQ
Quick answers before you book.
What should I book if I’m not sure what I need?
Start with a service you’ll enjoy right away—like a
blow dry, a haircut, or a
gloss. While you’re in the chair, you can also
talk about a possible look change (color,
balayage, extensions, etc.). The best plan is always based on
your hair, your lifestyle, and your maintenance level.
Do you help with a look change / new style idea?
Yes. Bring inspiration photos if you have them, and be honest
about what you love (and what you don’t). The more trust and
comfort you build with your stylist, the better the
communication—and the better the final result.
Can I book and also shop for products in the salon?
Absolutely. You can book a service and also ask about the best
products for your hair goals (strength, shine, frizz control,
color care). Taking the right product home helps your style last
longer between visits.
Retail Products
Take the salon finish home. These are my go-to Wella Professional picks for strength, shine, and smoother hair in NYC weather.
Wella Professionals Invigo Nutri-Enrich Deep Nourishing Shampoo
Instantly nourishes dry or stressed hair, leaving it full of vitality, smoothness, and softness.
Sebastian Professional Texture Maker
Versatile mineral spray with sea salt crystals for a matte finish and medium hold.
Sebastian Professional Penetraitt Overnight Rescue Repair Serum
An overnight treatment that helps to repair and strengthen hair fibers while you sleep.
Sebastian Professional Potion 9
Versatile wearable styling treatment that restores hair’s natural condition and provides flexible hold.
Follow Davida Salon for updates, looks, and transformations.
Locations
Book with Russel at Davida Salon—Broadway (Union Square)